Dublin store is Better Retailing Awards winner

At Better Retailing magazine we run our Secret Shopper awards annually, and are proud to have the award sponsored by the Health Food Institute. The idea is to seek out and reward true excellence in retailing, something that both our magazine and the Health Food Institute are keen to celebrate.

Each year we send our secret shoppers to visit independent health food stores all around the UK and Ireland.

Today at the HFI Annual Lecture and Luncheon the winner of this year’s award was announced.

Our winning store is The Health Store, Liffey Valley, Dublin. This store demonstrates true excellence in retailing. The Health Store started life in 1982 when the founder, Roger White, returned from his travels in India with a keen interest in alternative remedies and supplements, as well as healthy, vegetarian eating. The first store opened in Swords, followed by a second in Bray, and now there are 10 branches across Ireland. Our secret shopper found that the Liffey Valley branch is a great store, very well organised and with excellent staff, with its best asset being its excellent friendly and helpful staff who knew the store’s products inside out and answered some quite challenging questions.

Highly Commended was Swindon Pulse Health Cooperative in Swindon. Our secret shopper found that it was an enjoyable, leisurely shopping experience with excellent service.

Also Highly Commended was Healthy Route in Leicester. Our secret shopper found it a bright, welcoming store, with helpful and friendly staff, in a great location.

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