Organic becomes mainstream

With working class households making up nearly one third of sales, organic is no longer a middle class preserve – and some say it is even fuelling Britain’s foodie culture.

Supermarket chain Aldi launched a range of organic goods in the UK last year, following requests for organic in consumer request forms. The organic offering began with fruit and vegetables, but plans include extending this to include ready meals, baby food, beers and wines.

Tony Baines, Aldi's corporate buyer commented: "We know our shoppers want to buy more organic products, but price is often the reason why it's not a regular purchase. This is why we've launched a 100% British organic range at an affordable everyday low price.”

Soil Association chief executive Helen Browning commented: "Ethical shoppers are not just middle-class faddists. The assumptions that those on lower incomes just don't care about better food anymore, or the health of farm animals, or our environment, are hideously patronising."

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